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How to automate business in the agricultural sector: "Zernotrayd" case

Zernotrayd

Zernotrayd is Ukraine's largest company specializing in transporting various types of agricultural cargo. With its own fleet of well-equipped vehicles, strategically located bases in the East and Center of Ukraine, established transportation routes, and a dedicated and qualified team, Zernotrayd's logistics center offers a new level of service quality. This includes minimizing distance and delivery time, ensuring reliability and precision in order execution, and providing the necessary loading conditions for transport.

Problem

At Zernotrayd, there was a complete lack of automation systems, and clients were managed manually using Excel spreadsheets, which resulted in chaos and a loss of organization. It was impossible to control communication and track its progress. Some clients were getting lost, and there was dissatisfaction due to slow and complicated service.

What was offered to the client

The issue was effectively addressed with a comprehensive business software solution based on Odoo, designed for managing accounting and finances, HR, sales, marketing, and more. Our business analyst conducted a preliminary analysis, dissected the client's workflows, described their essence, and how they could potentially align with this system to help resolve them. After client approval, the following was implemented:

A unified CRM system with space for importing the entire client database and integrating telephony for seamless client communication through a single system.

The system implementation took 5 working days, and our team, including a project manager, business analyst, integrator, and Odoo developer with relevant experience, actively participated in the project's realization.

The implemented functionality in the CRM system includes

● Employee communication tracking: Managers can track the entire communication process and have access to all call records.● Unified client database with interaction history: This database can be used for both directions of the business (employment and legalization), with both departments working in the system without interfering with each other.

The achieved results were

After implementing the Odoo CRM system and integrating it with their workflows, the client company reported the following results:
● Improved clarity and systematization in customer communication due to better control.● Managers are more efficient in their work, not missing important stages or even the smallest tasks.● Increased customer satisfaction with faster service delivery due to the separation of departmental tasks.● Simplified lead generation process - clients started recommending the company to their acquaintances due to the high level of service and quick work.

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